Full Sail uses Pinterest to
help a perspective or current student to keep updated on everything going on
within the framework of the school. Full Sail breaks things down by categories,
which in turn serves two great purposes. It allows the user to see how diverse
Full Sail is and also lets the user focus on areas of particular interest in a
convenient manner. The content supports Full Sail by keeping the school current
by engaging in new activities all of the time. This seems like a winning
combination as Full Sail can promote all of their new ideas, while students can
easily keep updated with specific areas of interest. This is a great platform
for Full Sail because it really allows Full Sail to highlight everything they
offer.
Dollar Shave uses funny ads
and cartoons on Instagram, which fit in perfectly with their marketing. The
content is another form of advertisement for Dollar Shave. The user might be
interested in Dollar Shave after watching a commercial and if they use
Instagram it would be a nice supplement. Also, someone who has never seen the
ad, might be compelled to watch it, after looking at the pictures on Instagram.
Dollar Shave engages their audience by consistently having offbeat and funny
ads. By thinking outside the box, they stand out as unique which makes a their
ads remembered by the consumer. This is also another way for Dollar Shave to
keep costs down, as these ads can take the place of more expensive forms of
advertisement.
Science
World uses a lot of the same content on Facebook that they use on their
website. It seems that they use Facebook in much the same way. Where Dollar
Shave and Full Sail seem to use a different type of content on Instagram and
Pinterest, Science World seems to be going for more of a supplemental type
approach on Facebook. This makes sense for their target audience. The content
is very supportive of the Science World brand by promoting their product to
children of all ages. The content is certainly designed to cause enough interest
that consumers will be compelled to visit Science World. They are very careful
to post their contact information right on the main page, right underneath
their main title and picture. Science World engages with their audience by
combining pictures with interesting science facts.
Overall,
I would say all three companies use social medial in different ways, but each
is consistent with their marketing strategies.
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