WK3 Analysis: Businesses & Audiovisual Media

Full Sail promotes itself very well in the video.  They promote storytelling and give the student access to industry tools right away. This is accomplished by project LaunchBox. Full Sail including MacBook pros right away is a great promotional and recruiting tool. This means that all students will be on the same footing right away and allows for practicing many different skill sets, even before certain classes take place. Full Sail also promotes real world education by teaching professional skills throughout their programs. By emulating the industry and having a twenty-four hour schedule Full Sail really can say they are real world education. I feel the story is that with hard work anyone can make his or her dreams of working in the entertainment industry happen.

Dollar Shave takes a similar route that they did with their razor blades. They use outrageous humor and strange situations to announce the wipes product. The ad seems to be even more over the top than their razor blade ad. It is consistent with the humor that the company has used as an image in the past. It seems that the company is trying to one up themselves, in a way. The story is just that an everyday normal person can use this product and in almost any situation. The story is really just a group of scenes that all talk about the wipes. It seems Dollar Shave Club feels that they have a winning formula to expand, because the tone of their ads and blog are very consistent for each product.

Science World uses their ad to show everyday people having fun. They show families of all ages to really emphasize a fun learning environment for children of all ages. Throughout the video, Science World also cleverly shows a variety of things to look at. They accomplish this by having different people singing having fun in different locations throughout Science World. This technique also emphasizes showing how big the place is. The video is almost eight minutes long and there seems to be no repetition of locations. This also tells a potential visitor that the trip is worth their time, as there are plenty of different things to look at when they come to the museum. The ad also uses upbeat music to emphasize the fact that Science World is a fun place to be. This ad is consistent with Science World blog pages and others advertising. Their story is really that learning about science can be a fun experience for children and adults.

The one thing that is consistent about all three videos is that the companies are very consistent in the way they market their various resources.