AET Week 1 Exploration

These are 3 examples of emotional design in advertising:

Visceral Design:

Title: Anarchy

http://www.welovead.com/en/works/details/321wnmuwk

I feel this ad is an example of Visceral Design because it states that if you use the product you will attract members of the opposite sex and find a parter who is also trendy enough to use the same product. This can also be seen as an ad that shows having a good social status.

Behavioral Design:

Title: To Fly, To Serve 2

http://www.welovead.com/en/works/details/137wnmuwn

This ad is an example of Behavioral Design because it has an innovative way of showing that the product is very reliable and if you fly with this airline you will not have any problems and you will have a safe and pleasant trip. This is important because no one wants a poor experience in an airport, and this can carry over into a reassuring mentality on a flight.

Reflective Design:

Title: Travel in Peace

http://www.welovead.com/en/works/details/8caEltpD

This ad is a good example of Reflective Design because it shows a fundamental cultural need by saying that if you use this product you will be safe when visiting this particular region. This has a benefit of making the consumer feel a long term comfort when they might be in unfamiliar surroundings. This also promotes the benefit of promoting peace.