Week 3 Analysis - Color Palette

The colors most prominent are blue, green and orange. I believe there a few cases of monochromatic color schemes with the greens in the picture. The greens on the top left are shaded differently than the greens on the right side of the poster. However, I would say that the main color scheme is split complementary because the greens and blues are cool colors and the orange is a warm color and they complement each other in the ad.

The orange in the middle of the ad creates the action in the scene. It draws the viewer towards the stairs and also makes the cooler blues and greens stand out much more. Also, the orange colors make the shadow more interesting and create a sense of adventure in the ad. The blues and greens give a much darker feel and create a sense of mystery in the ad. The mood is also heightened by the shadowy effect on the man in right corner, in contrast to his shadow. It is interesting that one shadow is done in orange and the other shadow is done behind the man using the color green. This also contrasts both halves of the ad.

I believe blue is used in the middle of the ad to create stability, because blue is considered to be a calming color. The blue on the staircase is used as a good middle ground between the other two prominent colors in the ad. Green is used because it is another calming color, but also creates a sense of safety to the viewer of the ad. The person in the corner seems to be hiding, but by using green it gives a sense of hope to the reader of the ad, that their ideas will be excellent and that they should come out and express them. Orange is a good color for the other side of the ad because the shadow is supposed to represent curiosity and even being excited about opportunity.

I feel this is a good color palette for the ad and cannot think of a better one, because the colors used in the ad are a good contrast to each other and work well in creating atmosphere. The ad does gain the readers attention.